Wren Sterling appoints Sarah Herd to lead its Workplace team

Leading provider of workplace benefits and wellbeing services, Wren Sterling, has appointed Sarah Herd as Head of Workplace.

Workplace is Wren Sterling’s team that supports companies with their employee benefits and workplace wellbeing strategies.

Sarah has been with Wren Sterling since 2016 as a Director of Employee Benefits and Wellbeing. Her new role sees her take over the strategic remit for growing the Workplace business, leading the rest of the Workplace team, and aligning efforts with Wren Sterling’s Financial Planning division.

Austin Hutchinson, Wren Sterling’s Financial Planning Director said: “Sarah’s appointment is reward for her many years of fantastic client service. She’s so passionate about her work and that inspires her colleagues. We’re fortunate to have a genuine expert in her field leading the Workplace team.

“One of our goals is to bring personal financial planning to more of our Workplace clients. We come across so many examples of employees failing to get the advice they need on their pension, in particular. Working closely with Sarah and the Workplace team, Wren Sterling can identify these needs and provide financial planning services to employees that benefit the employee as well as adding to the employer’s value proposition.”

Sarah Herd, Head of Workplace, added: “Wren Sterling’s Workplace offering is superb, in my opinion. We provide a truly bespoke service, delivered by highly experienced consultants and we leverage our relationships to ensure our clients always get the best possible rates.

“The difference with Wren Sterling is the single point of contact that our consultants provide, which gives our clients consistency and individual accountability for the success of their employee benefits and wellbeing strategies.

“Working closely with Austin and his team will help us provide more services to more clients in a joined-up way. We’re dealing with more and more queries around individual pensions and retirement on the back of the services we provide our clients and with over 100 Financial Planners across the UK, we’re very well positioned to provide that.”


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