How much does financial advice cost?

These percentages are guides rather than fixed prices. We operate a blended charging structure, meaning that as the amount we advise on increases, the overall percentage you pay reduces, which is why the overall average is around 2% (the median fee percentage paid by Wren Sterling clients on initial fee advice was 1.6% for the 2025/26 financial year).

Some of our clients at the lower level of our tiering structure, for example below £250,000 invested, will pay around 3%, whereas those with a larger portfolio, for example £1m, would pay a blended average of around 1.75%. However, it’s important to point out that this could increase or decrease based on the complexity of the work, and whether any fee discounts are applied, for example as a result of another family member being an existing client of Wren Sterling.

All fees are explained and agreed with you before any work is carried out.

The initial advice stage is typically the most involved work we do for clients. This is where we take the time to properly understand you, your goals, your finances and what you want your money to achieve, and then create a financial plan that is genuinely bespoke to you.

Our initial advice fee is typically around 2% of the value of the assets we advise on (the median fee percentage paid by Wren Sterling clients on initial fee advice was 1.6% for the 2025/26 financial year), although this can vary depending on complexity and the work involved.

This work includes understanding your personal and financial circumstances, reviewing your assets, liabilities, income and expenditure, assessing your attitude to risk and capacity for loss, reviewing any existing arrangements, identifying suitable solutions, providing a clear written report explaining our recommendations, and arranging implementation if you decide to proceed.

We will always confirm the exact fee with you in advance, so there are no surprises.

Most of our clients choose to continue working with us on an ongoing basis.

Our ongoing advice fee is typically around 1% per year of the value of the investments we advise on. This fee is deducted over the year rather than paid as a single upfront cost.

As a simple illustration, a client with £300,000 invested would typically pay £3,000 per year for ongoing advice and this is usually taken directly from the investments themselves, rather than an invoice.

Your ongoing advice fee covers continuous access to your Financial Planner, regular review meetings held in person or virtually, an annual suitability review, ongoing investment monitoring, regular reporting, and administration and support as your circumstances change.

Creating a financial plan is only the starting point. Ongoing advice helps ensure that your plan stays aligned with your life, markets and long-term objectives.