Wren Sterling celebrates best ever Net Promoter Score

Nick Moules

Wren Sterling has achieved its highest Net Promoter Score (NPS) in eight years, with clients awarding the firm a score of +49 in its most recent survey, conducted in January 2026.

Net Promoter Score is a globally recognised measure of customer satisfaction and advocacy, widely used by professional services firms — including financial planners — to assess the quality of client experience and long‑term trust.

This year’s score is based on 1,774 client responses to the question:
“How likely are you to refer Wren Sterling to a friend, colleague or family member?” (on a scale of 0–10).

An overall score of +49 places Wren Sterling comfortably within the upper range of published results across the financial advice sector and comparable professional services firms, where scores above +30 are generally regarded as strong.

What does this tell us about the Wren Sterling client experience?

Client feedback consistently highlights the strength of Wren Sterling’s advice and relationships.

Clients particularly value:

  • Long‑standing, trusted relationships with their financial advisers, with many working together for decades
  • Clear, plain‑English advice, helping clients understand their options and make confident decisions
  • Responsiveness and accessibility, with advisers easy to contact and quick to respond

These themes reflect Wren Sterling’s focus on long‑term planning, continuity of advice and personal service.

A strong result across services

The survey also highlights how client experience improves as relationships mature and services deepen.

Clients receiving Wren Sterling’s Complete financial planning service recorded the highest satisfaction levels, reinforcing the value of a comprehensive, ongoing approach to financial planning.

Encouragingly, feedback also shows significant improvement in newer service areas, reflecting continued investment in service quality and client engagement.

Using client feedback to keep improving

Client feedback plays an important role in shaping how Wren Sterling continues to develop its service.

Areas identified for further improvement include:

  • making documentation clearer and easier to navigate
  • supporting newer clients as they settle into their financial plans
  • continuing to communicate the full breadth of services available, including mortgages, estate planning and access to professional introducers such as accountants and solicitors

These insights are already being used to refine client communications and service delivery.

Looking ahead

Wren Sterling is grateful to all clients who took the time to share their feedback. Surveys like this help ensure the firm continues to focus on what matters most to clients: trusted advice, strong relationships and a consistently high standard of service.

The firm is proud of this result and remains committed to continuous improvement as it supports clients with their long‑term financial planning.

Frequently asked questions on NPS

  • What is Net Promoter Score (NPS)?

    What is Net Promoter Score (NPS)?

    Net Promoter Score is a widely used measure of customer satisfaction and advocacy. It is based on how likely clients are to recommend a firm to others, scored on a scale from 0 to 10. Scores range from –100 to +100, with higher scores indicating stronger client advocacy.

  • Why does Net Promoter Score matter when choosing a financial planner?

    Why does Net Promoter Score matter when choosing a financial planner?

    In financial planning, trust, clarity and long‑term relationships are critical. NPS provides an independent indicator of how clients feel about the quality of advice, service consistency and overall experience — particularly important in a profession built on long‑term outcomes rather than short‑term transactions.

  • Is an NPS score of +49 considered good in financial services?

    Is an NPS score of +49 considered good in financial services?

    Yes. In professional services and financial advice, scores above +30 are generally considered strong. A score of +49 places Wren Sterling within the upper range of published results across the sector and comparable service‑based businesses.

  • How does Wren Sterling use client feedback?

    How does Wren Sterling use client feedback?

    Client feedback is used to continuously refine service delivery, communication and client support. Insights from the survey help prioritise improvements while reinforcing the aspects of the service clients value most, such as adviser relationships, responsiveness and clear communication.

  • Does a high NPS score benefit clients directly?

    Does a high NPS score benefit clients directly?

    Yes. Firms with high client advocacy typically demonstrate stronger adviser continuity, better communication, and more consistent service standards — all of which support better long‑term financial planning outcomes for clients.

Nick Moules
About the Author

Nick has been in charge of Wren Sterling's marketing since 2016. He is a Chartered Institute of Marketing-qualified marketer with experience in financial services and start-up marketing, as well as a background in public relations. Nick is Wren Sterling's media contact.