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- Magnus is a panel option for clients of Wren Sterling Financial Planning Ltd
- Assets have grown from £270m in early 2023 to over £1bn in eighteen months
Magnus Financial Discretionary Management, a sister company of Wren Sterling, has passed £1bn of assets under management as the firm continues its drive to offer its clients a value-driven in-house solution.
Magnus is spearheaded by Rory McPherson, its Chief Investment Officer, and was launched in early 2023 with around £270m of assets under management at the time. It was started by the Mutual Financial Management team in 2020, and that business was acquired by Wren Sterling in November 2022.
James Twining, Wren Sterling’s Chief Executive Officer, said: “Magnus is an important part of Wren Sterling’s client value proposition in our panel of DFMs and it now manages one in every eight pounds that our clients trust us with.
“£1bn is clearly a great milestone, but perhaps more pleasing to me is the way Magnus has reached it. 85% of advisers in Wren Sterling have recommended Magnus to their clients. That speaks to the great job the team have done in not only delivering market-leading performance but delivering it at a compelling price point, alongside excellent levels of service.”
“We’re delighted to have Rory and his team making the important everyday calls, but that is supplemented by the rigour you would expect of a £1bn plus investment manager, with Clemmie Vaughan, ex CEO of Ruffer, chairing Magnus’s Investment Committee.
“As an acquisitive firm, one of the biggest benefits of Magnus is being able to offer potential acquisition partners a ready-made home for their clients who might be on historic platforms, or an advisory investment proposition where they’re struggling to apply the necessary rigour or justify the cost. We’ve streamlined onboarding processes, while the cost and performance proposition is very compelling, but we never compel any Financial Planner to recommend it.”