Wren Sterling is unveiled – rebrand follows management buy out

Wren Sterling is unveiled – rebrand follows management buy out

Wren Sterling has launched today, the new brand and visual identity for Towergate Financial which comes just three weeks after completing its management buyout.

It marks the start of a new era for the company that was formed in 2007. The rebrand follows extensive brand and market research undertaken over the last few months among staff, clients, strategic partners and other stakeholders.

The launch of Wren Sterling coincides with the start of the 2015/16 tax year, pension’s freedom and new phases in the corporate pensions and investment markets. These are key areas of expertise for Wren Sterling where it can add real value and make a difference for its clients. The business, as well as investing in a new brand, is also investing heavily in new IT and back office systems.

Wren Sterling currently employs over 110 advisers across the UK and specialises in corporate and personal independent financial advice. In March this year, Palatine Private Equity and management are investing £14 million to purchase as well as grow Wren Sterling and John Charcol (a large independent mortgage advisory business). Tony Dickin and Andy Strickland led the deal for Palatine Private Equity and have joined both company boards.

Warren Page, Chief Executive of Wren Sterling commented:

“Our new brand marks the start of a new era for our business. Importantly we have listened to our staff, clients and strategic partners and have delivered a new brand that reflects our propositions and values. It also symbolises the uncompromised role we play for our clients in guiding them through complex financial situations both now and in the years to come.”

Ian Darby, Executive Chairman of Wren Sterling added:

“The opportunity for Wren Sterling is significant and the financial commitment made in the business by Palatine and management signals our confidence in the market. Today’s launch of the new brand, Wren Sterling, is a significant 1st step post completion for all our staff and clients.”

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